From MD (India) to Head (Asia-Pacific)

CVL Srinivas, who is the managing director of Maxus India, will now also look after the agency's operations across the Asia-Pacific.


CVL Srinivas (93BMD - Maxi Secy, too!!)

Speaking to agencyfaqs! from Bangkok, where he is at the moment on a trip, Srinivas delineates his role. “My responsibilities would entail building the Maxus brand across the region. I will be working with the heads of the agency at various offices in APAC to further this objective.”

With blue chip clients such as Titan, Britannia, Hero Honda, Hutch, Walt Disney, Pidilite, Tata Motors (Maxus handles the SUV business) etc on its rolls, Maxus is a strong entity in India.

...“There are markets, however, where operations are not as large as in India, and I would concentrate my attention in these areas. Overall, growing the business in the region through new and existing clients is part of my responsibility,” says Srinivas, who will be based in India.

A mechanical engineer from BITS, Pilani with a management degree from XLRI, Srinivas took charge of Maxus India early 2004 after Bashab Sarkar, the erstwhile head of the agency, put in his papers the year before.

Prior to heading Maxus, Srinivas was the COO, north & south at Madison Media – an agency he joined in mid-1998.

He was part of the start-up team that set up Fulcrum in 1995, and spent a year before that at Lowe (then Lintas) working largely on brand Brooke Bond.