Sunday, January 09, 2005

New Business Head of HT Media Marketing

exchange4media News Service reports (Jan 4, 05):

Benoy Roychowdhury (85BMD) will join HT Media Marketing Organisation as Business Head (Media Marketing) and will be based in Delhi. This is a new position created by the company.


Benoy Roychowdhury(left)during a meeting


The official communiqué issued by Rajiv Verma, CEO, HT Media, states that “This change is designed to create an organisational structure for HT Media Sales Organisation that will optimise and strengthen organisational capabilities and support the company’s growth and value creation strategy. Given the organisation’s agenda of growth in Bombay, refocus on Hindi and entry in new Categories like radio, it will be imperative that we strengthen our organisation capabilities to take on the challenges ahead.”

In past, Roychowdhury has worked with companies like Procter and Gamble and Whirlpool. He is and MBA from XLRI, Jamshedpur of 1985 batch. His previous assignments included Director Market Development – Asia, being based at Hong Kong and Vice President Sales, Trade Marketing and Logistics for South Asia Market, He started his career as a Management Trainee at Godrej P&G....

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