This news predates the formation of this site, but is still worth reporting:
(Vishwanath Shenoy is an XLer of 92BM batch)
Betting on biryani
[Financial Express, Bangalore]
"What would you call a man who left his job to pursue his greatest passion - biryani? Well, Vishwanath “Vishy” Shenoy is his name and he refers to himself as the Connoisseur-in-Residence at Biryani Merchant, Bangalore. Mr Shenoy is a corporate executive-turned-biryani-chronicler-and-entrepreneur. An XLRI graduate, he left his international marketing job as head of sales and marketing at the Colombo-based Maharaja Organisation to make his passion his profession. Recently, he started Biryani Merchant, a theme restaurant that serves only traditional biryani with accompaniments.... Over the next three years, 12 more Biryani Merchants are planned, starting with Pune in September 2004, followed by Mumbai, Delhi and the US in 2005 and the Gulf and Europe later."
Monday, July 12, 2004
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4 comments:
still have to visit it...
have heard rave reviews about it, though !
I have met Vishwanath Shenoy (or Vishy Shenoy, as his biryani brochures tell) in Biryani Merchant, Bangalore. I must say that his passion for biryani is expressed by the ambience and hospitality of the place. I was there just before joing XLRI in the 2004 batch and I was pleased to know (by reading Biryani Merchant brochure, which is given as the first thing when you take your seat in the place) that he too is an Xler. After I finished biryani, we talked of a while and it felt nice. You must visit the place to understand what passion can do for a man....Ambrish Bajaj [BM 2004-2006]
had an opportunity to visit the Biryani Merchant during summers at bangalore... great ambience.. service.. and food of course.. we had a 5 or 6 course meal with some fantastic chutney.. and the menu itself was really well done.. hats off to vishy for coming up with something that looks like it will become a great brand like baristas etc..!
heard this one....
"without the culinary arts
the crudeness of reality
would become unbearable"
trr
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